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Foundations of Service Excellence

(Single-User) Great for an individual! Build the right foundation with key service principles.

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Get ready to become a Service Superstar! This course will give you all the key tips and tactics needed to serve with excellence (regardless of your industry). That's right! You will have a solid foundation in delivering exceptional service.


Class Curriculum


  Serve vs. Engage
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  Work Like You Own It!
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  The Double-Platinum Rule
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  Touchpoints
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  Function vs. Purpose
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  Summary Review
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Some of our Fans!

Shore Lodge Resort - "We love Bryan Williams and BWTV! The contents of his material and examples that he shares truly resonate with each and every employee regardless of their position. Our staff loves the videos, and I think this is a GREAT way to set the foundation for us to continue to build on and reinforce."

Indiana University Health - "We love your course! The videos are great and to the point...not too much information at once, and I really enjoyed your questions that followed." -

William Wesley Grand Salon & Spa - "BWTV is excellent! It's really helping break things down. We love all the exercises that go with it. No problems, easy to use, even for someone like me who isn't tech savvy."

Kripalu Center for Yoga & Health - "With BWTV, my teams can experience the professionalism, connection, and humor that Bryan brings through the videos and I can keep the conversation going with the discussion guides!"

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Your Instructor


Bryan K. Williams
Bryan K. Williams

Dr. Bryan K. Williams is a keynote speaker, consultant, and author, who is a noted authority on service excellence and leadership effectiveness. His passion is to serve others so they may better serve the world. Over the past several years, Bryan has provided training and consulting expertise to hundreds of organizations in over 20 industries ranging from Healthcare to Luxury Hotels. His work with clients has taken him throughout North America, Europe, Asia, Africa, Mexico, and the Caribbean.

Bryan’s keynote speeches and seminars have helped organizations create a memorable service experience for their customers. He is a high-energy, dynamic speaker, who educates and inspires professionals to be consistently exceptional. Bryan is also the Founder of the acclaimed BW Leadership Academy and bestselling author of three books – Engaging Service, Work Like You Own It, and How to Serve a VIP.

Prior to this current venture, Bryan worked with the world-renowned Ritz-Carlton Hotel Company for ten years. In his last role, he was the Global Corporate Director of Training & Organizational Effectiveness. Before his corporate assignment, he held over 17 roles with the Ritz-Carlton, beginning as a busboy at The Ritz-Carlton, St. Thomas.

Bryan lives with his wife and two children in the Washington DC Metro Area.

Click here to see Bryan in action!


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.